The Public Relations Campaign: Implementation Pt. 2
Key messages of a public relations campaign are designed to ensure the target audiences hear, remember and understand the most important aspect of the organisation. Non-profit organisation and charity WIRES seeks to help injured and sick wildlife and return them to health as well as preserving the Australian wildlife with the help and inspiration of others (http://www.wires.org.au/about-wires). WIRES has significantly grown in size and expertise since 1985, including the release of a Smartphone app educating people on wildlife rescue.
My Key Message
WIRES rescue organisation is a cornerstone foundation in the pursuit to preservation and safety of animals, but in particular Australian native animals.
The specific aspect of wildlife conservation that would be promoted by this campaign is the current law reform being proposed in NSW to scrap the nature laws. The notion to scrap the Nature Laws in NSW would mean that no bushland is protected, putting thousands of animals’ lives at risk. According to WWF Australia 59% of mammals, 34% of amphibians, 30% of birds, 18% of reptiles and 14% of plants indigenous to NSW are threatened with extinction (http://www.wwf.org.au/get_involved/take_action/protect_nsw_nature_laws/).
The target public for this campaign would be the NSW Government, local council members, members of the WWF, RSPCA, veterinarians, and the general local public of NSW to educate them on the risk that faces the native wildlife if these laws were to be scrapped.
The Future of NSW Wildlife is Under Threat . 2016. The Future of NSW Wildlife is Under Threat . [ONLINE] Available at: http://www.wires.org.au/BlogRetrieve.aspx?PostID=650795&A=SearchResult&SearchID=1141436&ObjectID=650795&ObjectType=55. [Accessed 16 April 2016].
Key features of a PR campaign. 2016. Key features of a PR campaign. [ONLINE] Available at:https://publicrelationssydney.com.au/key-features-of-a-pr-campaign/. [Accessed 16 April 2016]
Protect NSW Nature Laws | wwf. 2016. Protect NSW Nature Laws | wwf. [ONLINE] Available at:http://www.wwf.org.au/get_involved/take_action/protect_nsw_nature_laws/. [Accessed 16 April 2016].
About WIRES Wildlife Organisation. 2016. About WIRES Wildlife Organisation. [ONLINE] Available at:http://www.wires.org.au/about-wires. [Accessed 16 April 2016].