COMM12022 Blog: #3

The Rise of the Internet


The rise of the internet in the last 30 years has opened the world to opportunities never seen before. Not only that, it has created a whole new generation of businesses and entrepreneurs. Not all good can be said of the rapid growth of the use of the internet around the world. There is a new world at the ends of our fingers tips.


People use the internet for many things in their everyday lives. One such aspect of the online world is online dating. You can find your future partner or companion at the touch of a button from your computer, your phone or almost any other device. “The Internet increasingly allows Americans to meet and form relationships with perfect strangers, that is, people with whom they had no previous social tie. Individuals who face a thin market for potential partners, such as gays, lesbians, and middle-aged heterosexuals, are especially likely to meet partners online” (Rosenfeld, 2012).

Not only has the internet impacted the love life of millions around the world it has changed the way we learn. “Although personal computers were common in the mid-1990s, their primary purpose was word processing, sending and receiving e-mails, chatting online, playing games, and using dial-up connections to surf the Internet…” (Jacobs, 2012).  Since the early 1990s times have changed and the internet is used in almost all classrooms around the world.

“The National Centre for Educational Statistics (2003) in the United States found that 23 per cent of children in preschool (aged three to five years) have started to use the internet and that there is increased use in the kindergarten years (age six). The trend of using the internet has greatly increased in the past few years (Pei-Wan, 2015). The internet is a phenomenon that is helping to aid the learning process from a very young age, showing great benefits. “Based on cognitive constructivist theories that emphasise that learning is the result of a child’s maturation and his or her interactions with the environment, the internet provides an environment for children to assimilate and accommodate their prior knowledge and new information” (Pei-Wan, 2015).


Not only have our world’s classrooms exploded with the use of the internet, but so have businesses all around the world. Now, a business can be considered a person posting about their life on social media and being paid for it. The rise of social media business has turned ordinary people into overnight entrepreneurs.


Norton says “Medium, Twitter, Instagram and now Snapchat—people are people and are going to hang out wherever they choose to hangout…. It used to be that if you had a message, you tried to bring the people to you. That’s incredible if you can do it. But far more likely, you’ll need to go to them, where they are. When you do, you can invite and bring them back to you. And this is where the magic begins” (Norton, 2016). This simple quote shows how easy it is for people to find you, rather than you having to go out and find them. Social media is at your fingertips constantly and therefore the reach of the businesses is always at the touch of a button.

JACOBS, GE 2012, ‘The Proverbial Rock and Hard Place: The Realities and Risks of Teaching in a World of Multi literacies, Participatory Culture, and Mandates’, Journal Of Adolescent & Adult Literacy, 56, 2, pp. 98-102, Academic Search Complete, EBSCOhost, viewed 3 May 2016

Pei-Wen, T, Lai Poh Emily, T, & Jyh-Chong, L 2015, ‘Early childhood teachers’ views towards using constructivist internet-based environments to support children’s learning activities: A mixed-methods study’, Australasian Journal Of Early Childhood, 40, 1, pp. 81-90, Australia/New Zealand Reference Centre Plus, EBSCOhost, viewed 3 May 2016.

Rosenfeld, M, & Thomas, R 2012, ‘Searching for a Mate: The Rise of the Internet as a Social Intermediary’, American Sociological Review, 77, 4, pp. 523-547, Health Business Elite, EBSCOhost, viewed 3 May 2016.

Connon, C 2016, “This Entrepreneur Built His Business Through Social Media (You Can Too)” (2016). Forbes Welcome. [online] Available at: [Accessed 3 May 2016].

Photo References



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s